Who we are

Our journalists, filmmakers, writers, graphic artists and other master craftspeople, along with our international network of influencers, produce inspired content that is of real utility to the audience.

But we know that great content is only great brand content if it drives business results. Our campaign engineers and data scientists code, test, track, report and optimize so you know what worked and what to do next.

The Mark’s mission is to bring structure, rigour and creativity to content efforts, to give organizations a decisive edge in winning hearts and minds.

We Plan

  • Content audits and subject matter research
  • Social listening
  • Content strategy
  • Program/campaign design
  • User journey path design
  • Test & learn measurement plan design
  • Real-time, web-based performance dashboard design
  • Paid & social media plan design

We Create

  • Video
  • Articles
  • Infographics
  • Animation
  • Photography
  • Web Design & Development

We Optimize

  • Media buying
  • Ongoing performance measurement
  • Real-time content & media optimization
  • Spilt testing & multi-dimensional testing frameworks

Our team

Tracy Smith


As President, Tracy’s focus is leading and shaping the agency’s continued growth by forging innovative partnerships, hiring top talent, championing new client relationships and delivering brilliantly-effective creative content. Passionate about building high-performance teams and cultures, Tracy brings with her 14 years of experience building brands and award-winning integrated marketing programs for clients across CPG, Healthcare, Financial Services and B2B. Tracy believes The Mark’s holistic approach to content creation, measurement and optimization can truly transform outcomes for our clients and their audiences alike.

Jeff Anders

Founder and CEO

Jeff leads The Mark’s news publishing and content marketing groups. In that capacity he has overseen a publishing operation that produced documentaries filmed in 15 countries and 3,000+ articles written by global influencers. Jeff also specializes in data-driven decision making, a skill honed through five years in management consulting, roles on electoral campaigns, and as part of the founding team of a marketing analytics firm. Jeff holds degrees from McGill, MIT, and Harvard.

Hayes Steinberg

Chief Creative Officer

Hayes leads creative strategy, development and production at The Mark. Previously Hayes worked as ECD and EVP at Weber Shandwick, and he held creative leadership roles at Bensimon Byrne, MacLaren McCann, Grip, Zig, Ammirati and Roche Macaulay & Partners, among others. He has helped build big brands such as Labatt, Canadian Tire, Johnson & Johnson, Unilever, Bell and General Motors. For eight years, he led all creative work for Scotiabank. His work has appeared at the Cannes International Advertising Festival, The One Show Festival, The London International Awards, The D&D Awards, The Canadian Marketing Association Awards, and more.

Matt Smith

Chief Strategy Officer

Matt leads The Mark’s Strategy, Production, Accounts and Analytics teams. Prior to The Mark, Matt was the strategist on North America’s largest CRM programs, including Kraft’s 30MM+ household web, email and print program food & family, and similar programs in healthcare and B2B technology. Matt was also Managing Director at Innovation Grade Ventures – an early-stage investment firm where he held a variety of marketing and operating roles across the fund’s portfolio.

Dr. Alison Burnham

Director of Data Science

Alison leads The Mark’s Data Science group, leveraging over 25 years of experience in applying data & analytics to a wide variety of applications including CRM, predictive analytics, business intelligence, loyalty programs, and credit risk analysis. The past 15 years have concentrated on customer value management and communications, covering a diversity of verticals across both B2B and B2C clients, including TD Bank, JP Morgan Chase, GE Capital, Esso, GM, Kraft, NBA and Fed Ex.

Elsa Morena

Director of Production

Elsa has overseen more than 500 productions across all of Canada and in more than 10 different countries. Her decade of experience in the film and TV industry has seen her work with clients in industries such as Finance, CPG, Automotive, Transportation, Energy, Government and NFP.

Mike Zablocki

Director of Accounts

Mike leads The Mark’s accounts team, bringing the highest level of delivery and brand-focused solutions to every piece of business. In previous roles on the account teams at TAXI and Publicis, Mike worked with an outstanding group of clients – WestJet, TransCanada, Dairy Queen, Canada Post, University of Toronto, and The Knowledge Network.