The top 5% of branded content accounts for 90 percent of all engagement.

The Mark combines award-winning content strategy and production, with leading-edge measurement and optimization science to crack the content code.

Great content is only great brand content if it drives business results. Our campaign engineers and data scientists test, track, report and optimize so you know what worked and what to do next.

Content increasingly determines ROI across digital, social, email, search and even broadcast. The Mark’s mission is to bring structure, rigour and creativity to content efforts, to give organizations a decisive edge in winning hearts and changing minds.